SEO can be intimidating to most folks when they are starting out. But like all complex subject matters, it’s important to break them up into simple, more digestible chunks. Below is a SEO primer broken up into three phases. And here is my disclaimer – there are a ton of different ways to understand, plan … Read more The Three Tactical Phases of SEO
A helpful tip and short cut for understanding ands explaining any strategy is to boil it down to a single sentence. Get [insert target audience] to [insert a specific action] by [insert a description of the plan] because [reasons to believe this plan will work]. For example, our strategy is to get Millennials to purchase … Read more A Media Strategy In A Single Sentence
Most memorable takeaways: Just pay close attention to what excites you and what drains you. Pay close attention to when you’re being the real you and when you’re trying to impress an invisible jury. It’s about being, not having: In the end, it’s about what you want to be, not what you want to have. … Read more Book Notes: Anything You Want by Derek Sivers
I’ve been a bad blogger and I want to apologize. I haven’t contributed a post to my own blog since late December. It’s been a busy start to the new year. Driving results takes up most of my day and long fom thought leadership takes me awhile to develop. I promise to do better in … Read more Blogging Slowly
***Update: We found our new roommate! We’re very excited to have him.*** Hey, Anyone looking for a new apartment in NYC starting January 1? We have a spacious extra room available. It’s on the second floor of a duplex apartment with access to a front and rear patio. It actually occupies the entire top floor … Read more Looking for a New Roommate
I picked up this book to learn faster. There’s a section on meta-learning that sounded very appealing. So I scooped the Kindle version. I believe that the SELECTION step is where Tim’s relentless search for good material separates him from the rest of us and allowed him to excel at various skills. My Notes Meta-Learning: Viable … Read more Book Notes: 4-Hour Chef (Meta-Learning Section) by Tim Ferriss
Kudos to Brittan Bright for this find. I’ve included it at the start of several presentations in case clients need a primer before SEO specifics are discussed.