Directed and performed account management
activities and served as the main client contact. Collaborated and
interfaced with all levels of the client's organization to develop account
knowledge and customer satisfaction at global, regional, and local levels.
Supervised a team of as many as 7, including account managers and channel
specialists. Managed account team performance, campaign performance, agency
revenue goals, and pipeline management. Ensured strategic alignment, proper
staffing, consistent progress of client projects, global and regional
delivery excellence and agile management of ad hoc needs and unplanned
Negotiated 20+ contracts, totaling $5+MM in
Part of winning pitch team for top tier
owned media client. Led client partnership and initial contract
negotiations, grew total fees 500% Year 1, and obtained Global SEO Agency
of Record status Year 2.
Led media planning and client approval
process of multi-region, multi-channel performance marketing campaigns,
Partnered and consulted clients on
performance media solutions, managed $1-10M quarterly performance media
budget, in aggregate.
Managed the following media services: Paid
Search, Paid Social, Programmatic Display and Video, Data & Analytics,
Search Engine Optimization, Conversion Rate Optimization, Persona
Development, Content Strategy Development, Content Production, Content
Distribution, and Authority Outreach.
Notable Clients: Sonos, American Express, Sage, Smuckers
Catalyst Online / catalystsearchmarketing.com New York, NY
Director (July 2011 – April 2013, New York)
Manager (January 2010 –July 2011, New York)
As account director, grew revenue by 52% YoY
from existing client base through client and agency relationship building,
strategic planning and successful search performance. Led account team
responsible for SEO performance across the entire Mediacom client
portfolio. Responsible for client satisfaction, renewals, contract
negotiations, scope development and new sales growth.
Clients: Allergan, GlaxoSmithKline, Audi, Shell Oil, Revlon, Lindt
Sequel Systems / sequelmed.com
Sales and Marketing Manager (September 2009 – January 2010)
Spearheaded re-launch of the sales and marketing
strategy and tactics for a new sales organization by integrating product
demonstrations into the roles and responsibilities of the sales person,
edited demonstration talking points for sales team, redesigned introductory
presentation to reflect company’s value proposition, and created initial
client feedback survey.
Manager (September 2007 – February 2009)
Managed the day-to-day client relationship of a
digital marketing account (LEGO) comprising SEM/SEO in 9 counties, 7
languages, and 50+ campaigns. In 2008, the SEM program resulted in an
increase in revenue of 34% YoY and an increase in ROI of 36% YoY. Global
organic search visibility rose by 184% YoY. Conducted media modeling (e.g.
impact analysis, share of voice analysis, etc.) on multiple campaigns to
identify performance results, to demonstrate account team’s quality of work
and to assist client on internal communications of program.
Clients: LEGO, Toys R Us, Fairmont Hotels.